Asia Pacific Breweries Singapore (APB Singapore) has spearheaded, for the first time, a collaboration with the National Taxi Association (NTA) and Cheers Holdings, to thank and give recognition to taxi drivers in Singapore whom have gone the extra mile to bring party revellers home safely and to prevent drink-driving.
This community project will offer 3,000 sets of snacks, comprising a coffee, Polar sugar roll and curry puff in each set, to taxi drivers, redeemable at selected Cheers and FairPrice Xpress outlets located at petrol stations from 5 – 7 February 2014. Car decals that call out “We Salute Singapore’s Designated Drivers” will also be presented to 3,000 taxi drivers as a mark of appreciation.
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